Who We Are
Tribe Tourism is a company incorporated and registered in Ireland. Our registered office is located at 4 Waterloo Rd, Ballsbridge, Dublin, D04 A0X3, Ireland.
What This Policy Covers
This Privacy Policy describes how Tribe Tourism collects, uses, processes, and shares personal information. This policy applies to all users of our website (tribetourism.com), our services, and our ChatGPT application.
Information We Collect
When you use our website or services, we may collect the following types of information:
Personal Identification Information: Name, email address, phone number, passport or travel document details (where required for booking), and billing information.
Booking Data: Destination, travel dates, number of rooms and passengers, accommodation preferences, and payment details.
Technical Data: IP address, browser type and version, time zone setting, location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
AI Tool Interaction Data: When you interact with our services through AI-powered tools (such as our ChatGPT application), we may receive and process the text you submit, including questions about hotel availability, destinations, pricing, booking options, cancellation policies, and travel planning through tribetourism.com. AI-generated responses are produced in reply to your queries. Your inputs may also be processed by third-party AI platforms, including OpenAI, in accordance with their own privacy policies (openai.com/policies/privacy-policy). We do not permanently store conversational data unless necessary for customer support, security, or legal compliance. Do not submit sensitive personal information such as passport details, payment card numbers, or government identification through the ChatGPT application.
We collect this data under the lawful bases set out in the GDPR, which include your consent, contract performance, legitimate business interests, and compliance with our legal obligations.
How We Use Your Information
We use the information we collect for various purposes, including:
- To provide our travel booking services to you, in accordance with our Terms and Conditions
- To process and manage accommodation bookings, payments, modifications, cancellations, and refunds through tribetourism.com
- To complete onboarding and KYC verification procedures where required
- To maintain and improve our website and services, in pursuit of our legitimate interests to provide an engaging and relevant experience to our users
- To communicate with you, including to respond to your comments or inquiries, in accordance with our contract performance duties and legitimate business interests
- To provide AI-powered assistance through our ChatGPT application for destination inquiries, accommodation information, pricing questions, and general travel planning
- To send booking confirmations, updates, and service-related communications
- To conduct marketing and promotions, based on your consent or our legitimate business interests
- To ensure the security of our website and services and prevent fraud
- To comply with legal and regulatory obligations under Irish and EU law
We do not sell your personal information.
How We Use Your Personal Data
We utilise your personal data for a variety of purposes, which are identified and described in the table below. Along with the purpose, we also specify the types of data we collect and the legal basis on which we process them.
| Purpose for Processing | Types of Data Collected | Legal Basis |
|---|---|---|
| Registering you as a new customer and completing our onboarding and KYC procedures. | Identity, Contact, Financial & Governmental Data. | Fulfilling our service agreement, Legitimate interest (maintaining updated records). |
| Processing and delivering your booking which includes managing payments, fees, charges, recovering debts, and returning funds in case of cancellations, refunds or price adjustments. | Identity, Contact, Financial, Transaction, Marketing Communications. | Fulfilling our service agreement, Legitimate interest (debt recovery). |
| Managing our relationship with you, which includes notifying you about changes in our terms or privacy policy, inviting you to review our services or participate in surveys, and soliciting feedback on new features. | Identity, Contact, Profile, Marketing Communications. | Fulfilling our service agreement, Legal obligations, Legitimate interest (maintaining updated records and understanding customer service usage). |
| Administering and protecting our business and website, which includes troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data. | Identity, Contact, Technical. | Legitimate interest (business operations, IT services, network security, fraud prevention, business reorganisation), Legal obligations. |
| Delivering relevant website content and advertisements to you, and understanding the effectiveness of our advertising. | Identity, Contact, Profile, Usage, Marketing Communications, Technical. | Legitimate interest (understanding customer usage of products/services, business development, marketing strategy). |
| Using data analytics to enhance our website, products/services, marketing, customer relationships, and experiences. | Technical, Usage. | Legitimate interest (identifying customer types, keeping our website relevant, business development, marketing strategy). |
| Suggesting and recommending services to you that may be of your interest. | Identity, Contact, Technical, Usage, Profile, Marketing Communications. | Legitimate interest (product/service development, business growth). |
| Monitoring our communications with you for the purposes of checking instructions, training, crime prevention, improving customer service, and defending legal claims. | Identity, Contact, Technical. | Legitimate interest (employee training, business protection), Legal obligations. |
| Providing AI-powered assistance through our ChatGPT application to respond to travel inquiries, destination questions, and booking support. | AI Interaction Data (queries, messages). | Legitimate interest (providing customer support, improving services), Contract performance. |
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Sharing Your Information
We may share your personal data with third-party service providers who perform functions on our behalf, including:
- Web hosting and cloud infrastructure providers
- Payment processing and payment gateway providers
- Accommodation providers and booking partners
- Data analysis and analytics providers
- Customer service and support platforms
- Email and communication platforms
- Marketing assistance providers
- AI platform providers, including OpenAI, which processes user inputs submitted through our ChatGPT application under its own terms and privacy policies (openai.com/policies/privacy-policy)
We ensure that our third-party service providers respect your personal data and comply with GDPR and other relevant data protection laws.
We may also disclose your information to legal authorities when required by law, to comply with legal processes, or to protect our rights, privacy, safety, or property.
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity. In such an event, Tribe Tourism will attempt to notify you before your Personal Information is transferred.
Cookies and Analytics
We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Our website may use analytics tools such as Google Analytics to understand visitor behaviour and improve our services. You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on. You can also adjust your browser settings to refuse cookies; however, some website features may not function properly.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typical retention periods include:
- Customer account and booking data: up to 7 years for tax, legal, and accounting compliance under Irish law
- KYC and identity verification data: as required by regulatory obligations
- Contact and inquiry data: up to 2 years after last contact
- Marketing and communications data: until you unsubscribe or withdraw consent
- Cookie and analytics data: as defined by our analytics provider settings
- Conversational data from AI interactions: up to 30 days unless required longer for security or legal reasons
When personal data is no longer needed, we securely delete or anonymise it.
International Data Transfers
Tribe Tourism is headquartered in Ireland. Your data may be processed outside the European Economic Area when necessary to operate our services, including by OpenAI, accommodation providers, and other service providers located internationally. Where we transfer personal data internationally, we rely on appropriate safeguards including Standard Contractual Clauses and adequacy decisions as recognised under GDPR.
Security
We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. Payment transactions through tribetourism.com are encrypted by a secure payment system.
Your Rights
Under the GDPR, you have rights in relation to your personal data, including:
- The right to access your personal data
- The right to correct or update inaccurate personal data
- The right to request deletion of your personal data
- The right to object to the processing of your personal data
- The right to restrict processing of your personal data
- The right to request portability of your personal data
- The right to withdraw consent at any time
- The right to request deletion of any conversational data associated with your use of our ChatGPT application
To exercise any of these rights, please contact us at contact@tribetourism.com. We will respond to your request within 30 days and in any event within any timeframe required by law.
You also have the right to lodge a complaint with the Data Protection Commission (DPC) in Ireland (dataprotection.ie) or your local supervisory authority.
Third-Party Links
Our website and services may contain links to third-party websites, including accommodation provider websites, OpenAI, and other external services. We are not responsible for the privacy practices or content of those external websites. We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated effective date. Continued use of our services after changes are posted constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
Tribe Tourism
Registered address: 4 Waterloo Rd, Ballsbridge, Dublin, D04 A0X3, Ireland
Email: contact@tribetourism.com
Booking support: vip.support@tribetourism.com
Website: tribetourism.com